From branding to networking: an evening full of ideas and encounters
What have we learned again? You have to do good and talk about it. Brand presence doesn’t happen by accident, and a logo alone doesn’t make a brand. This is exactly what our first Knowledge Nugget on branding for indie games companies was all about. Leon Grüner opened up exciting perspectives in his keynote speech and provided plenty of food for thought – we would like to thank him for this on behalf of all our members.
But the evening was far from over. It was followed by the first Games Syndicate Cologne CONNECT, our new networking format for the regional games industry. More than 70 guests came together in the best weather, with cool Kölsch beer and good conversation.
We were particularly pleased with the variety of encounters and ideas that emerged during the evening. A big thank you goes to OverTake.gg and Sebastian Hornung for the great hospitality and a warm welcome as a new member of Games Syndicate Cologne e.V. We look forward to working together in the field of sim racing and digital motorsport.
